Chamoy vs Toast Loyalty
Toast is a leading restaurant POS. But their loyalty add-on locks you into their ecosystem. Chamoy is completely standalone and delivers better loyalty and reputation tools at a lower price.
Book a demoAt a glance
| Chamoy | Toast Loyalty | |
|---|---|---|
| Starting price | $50/mo | $75/mo add-on |
| Requires specific POS? | No — standalone | Yes, Toast POS required |
| Total cost | $50/mo flat | $144+/mo (POS + loyalty) |
| Contract required? | Varies by plan | |
| NFC tap-to-join | ||
| Apple & Google Wallet | ||
| Reputation management | ||
| Google review routing | ||
| Digital punch cards | Points-based only | |
| Setup & onboarding | Free, done for you | Self-serve |
| Support | Founder direct line | Phone + ticket |
Detailed comparison
POS lock-in vs. freedom
This is the dealbreaker. Toast loyalty only works if you run Toast POS. Switch POS systems and you lose your entire loyalty program, every customer you enrolled, and all the data you built. Your loyalty program belongs to Toast, not you. That's not a partnership — it's a trap.
Chamoy is completely standalone — it doesn't connect to or depend on any POS. Your loyalty program and customer data belong to you, period. Switch POS systems whenever you want; your loyalty program keeps running without interruption because it was never tied to your POS in the first place.
Pricing and total cost
Toast loyalty costs $75/month, but that's on top of Toast POS at $69+/month. The real cost? $144+/month minimum. Add processing fees (2.49% + $0.15 per transaction) and any extra modules, and you're spending nearly 3x what Chamoy charges for less functionality.
Chamoy is $50/month for the full loyalty and reputation platform. No POS fees, no processing fees, no add-on charges. Your total cost is exactly what you see on the pricing page.
Loyalty features
Toast offers a basic points program that tracks purchases at checkout. Convenient? Sure. But that's where it ends. No NFC signups, no wallet passes, no digital punch cards. It's a bolt-on to sell more POS subscriptions, not a product anyone built to be great at loyalty.
Chamoy offers digital punch cards, NFC coasters for instant signups, Apple and Google Wallet integration, automated reward tracking, and a dedicated scanner app. The loyalty experience feels personal and branded to your restaurant, not to a POS company.
Reputation management
Toast doesn't offer reputation management or review collection as part of their platform. You'd need to add a separate tool for that, adding another monthly cost.
Chamoy bundles reputation management in every plan. Route happy guests to Google reviews, capture negative feedback privately, and build your online reputation alongside your loyalty program.
Where Toast is different
Toast's only real advantage is automatic checkout tracking — customers earn points when they pay without a separate scan. But that convenience comes at the cost of POS lock-in, no reputation management, no NFC, no wallet passes, and nearly 3x the monthly price. For most restaurants, the tradeoff isn't worth it.
Why pay $144/mo for less?
Chamoy gives you better loyalty, reputation management, NFC coasters, and wallet passes for $50/month — less than what Toast charges for loyalty alone. Completely standalone, no POS required.
Book a free demoCommon questions
- Can I use Chamoy if I have Toast POS?
- Absolutely. Chamoy is completely standalone — it doesn't connect to your POS at all. You keep Toast for transactions and use Chamoy separately for loyalty and reputation management. No integration needed, no setup complexity.
- How is Chamoy different from Toast loyalty?
- Chamoy is completely standalone — no POS required. It includes reputation management, NFC coasters for tap-to-join signups, and Apple and Google Wallet support. Toast loyalty requires Toast POS and is limited to points tracking without reputation tools.
- Is Chamoy cheaper than Toast loyalty?
- Yes. Chamoy starts at $50/month for loyalty + reputation management. Toast loyalty costs $75/month on top of Toast POS ($69+/month), putting the total at $144+/month for loyalty features alone.
- What if I switch from Toast POS later?
- Chamoy is standalone, so your loyalty program isn't affected by POS changes at all. With Toast loyalty, switching POS means losing your loyalty program and customer data.